Onpage Optimization

On page Optimization are the changes you make to your site physically, this includes optimizing Html Design Elements, optimizing internal link structure, writing good contents that suits the site needs. The major On-Page Factors of Search Engine Optimization are:

• Meta Tags (some engines)
• Keywords Words in the Title Tag
• Keyword Density in the content
• Keyword Density in each Page
• Words in Headings
• Words in Bold
• Keywords in URL
• Anchor text links
• HTML Validation
• Listings in directory
• Beginning Words
• Link Structure
• "Indexability" of the page
• and Hundreds of Other Factors

Why on page factor is that much important ?

Your site has to rank. If your site is not ranking for the targeted keywords then conversion rate of your site will be less. The ultimate goal to run a site is to have business. To make conversion rate of a site higher, on page factor is important. So to have a best quality site is to have an on page factor optimization.